Latest Studies

Protected: Purpose Readiness Index Germany 2024

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Attract and retain talent through employer branding

Employer Branding: Attracting and retaining talent with Purpose

In the competition for skilled workers, purpose is increasingly becoming a differentiating “value” for...

The Confident Organization: Why resilience is not enough for companies to be successful

Over the next few years, companies will face a number of challenges that they...

Triad of Purpose, Strategy & Culture

Analysis: The triad as a recipe for success for companies In an employee market...

Automotive Brand Battle In China

What positioning strategies Chinese and German automakers are using to score points in China...

Purpose Readiness Index Switzerland 2023

Many Swiss companies are already positioning themselves through a socially relevant purpose. The Globeone...

The Best Purpose Statements in Switzerland 2023

As part of the Purpose Readiness Index - we measure the perception Swiss people...
Globeone Purpose Readiness Index Germany 2022

Purpose Readiness Index Germany 2022

Turbulent times for companies: The transformation to a more sustainable future is already substantially...

Brand Purpose – How Brands Create Sustainable Value

Especially in times of crisis, the topic of brand purpose has increasingly moved onto...

The Best Purpose Statements in DAX and MDAX

Purpose statements: Who is convincing among the Dax and MDax companies, and who is...
Purpose Driven Brand Management

Discussion Paper: Purpose-driven Brand Management in Transformations

Transformations are omnipresent for companies – and continuously present brands with entirely new challenges.
Discussion Paper Purpose-driven Transformation

Discussion Paper: Purpose-driven Transformation – Driving True Change in 7 Steps​

How to make employees, investors, NGOs and the general public believe in your ability...