Latest Studies

The Best Purpose Statements in DAX and MDAX

Purpose statements: Who is convincing among the Dax and MDax companies, and who is...
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Purpose Driven Brand Management

Discussion Paper: Purpose-driven Brand Management in Transformations

Transformations are omnipresent for companies – and continuously present brands with entirely new challenges.
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Discussion Paper Purpose-driven Transformation

Discussion Paper: Purpose-driven Transformation – Driving True Change in 7 Steps​

How to make employees, investors, NGOs and the general public believe in your ability...
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best purpose statements

Purpose Study Best Purpose Statements In The DAX 30

The topic of purpose has taken root in the DAX: Roughly 80 percent of...
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Purpose Readiness Study Germany 2021

Who is ready for purpose, who is not? a growing number of
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Purpose Readiness Survey Switzerland 2020

Most Swiss companies are well on their way to being at least partially credible...
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Purpose Readiness Survey 2019 Germany Majority of Brands Not Purpose Ready

The Business Roundtable, a group of chief executive officers (CEOs) from major U.S.
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Image of German Brands Study 2018

“America First” puts German brands under pressure: 46% of Trump supporters want to
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Swiss Power Image of Swiss Brands 2018

Image Erosion Swissness Label Suffers Loss in International Reputation The strength of
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NO PURPOSE, NO BRAND! Study Germany 2018

German companies are too egocentric in their brand positioning. They usually talk
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No Purpose, No Brand! Study By Globeone Switzerland

Swiss companies are too egocentric in their brand positioning. They
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“Made in Switzerland” Study: Extremely Popular Worldwide, But Not Very Innovative

Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous
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