Latest Studies

The Best Purpose Statements in DAX and MDAX

Purpose statements: Who is convincing among the Dax and MDax companies, and who is...
Purpose Driven Brand Management

Discussion Paper: Purpose-driven Brand Management in Transformations

Transformations are omnipresent for companies – and continuously present brands with entirely new challenges.
Discussion Paper Purpose-driven Transformation

Discussion Paper: Purpose-driven Transformation – Driving True Change in 7 Steps​

How to make employees, investors, NGOs and the general public believe in your ability...
best purpose statements

Purpose Study Best Purpose Statements In The DAX 30

The topic of purpose has taken root in the DAX: Roughly 80 percent of...

Purpose Readiness Study Germany 2021

Who is ready for purpose, who is not? a growing number of

Purpose Readiness Survey Switzerland 2020

Most Swiss companies are well on their way to being at least partially credible...

Purpose Readiness Survey 2019 Germany Majority of Brands Not Purpose Ready

The Business Roundtable, a group of chief executive officers (CEOs) from major U.S.

Image of German Brands Study 2018

“America First” puts German brands under pressure: 46% of Trump supporters want to

Swiss Power Image of Swiss Brands 2018

Image Erosion Swissness Label Suffers Loss in International Reputation The strength of

NO PURPOSE, NO BRAND! Study Germany 2018

German companies are too egocentric in their brand positioning. They usually talk

No Purpose, No Brand! Study By Globeone Switzerland

Swiss companies are too egocentric in their brand positioning. They

“Made in Switzerland” Study: Extremely Popular Worldwide, But Not Very Innovative

Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous